New Client — SHEA MOISTURE, natural and sustainably-produced goodness. Made with love for you and your beautiful curls

Finding the right products for women with curly or coily hair is difficult in the Belgian market. Neither is there enough knowledge and tips or tricks available in the media. But don't worry, SheaMoisture comes to Belgium with the perfect solution. From now on, you can find the best suitable products for every type of curls in your local Kruidvat. Run, don't walk!

SheaMoisture is a haircare brand that pioneers in fair trade through community commerce at home and abroad. They strive to be sulfate free and to work only with healthy ingredients. The haircare products have been tested on their family for four generations. SheaMoisture stands for modern wisdom, cultures cultivated with the best ingredients and inclusively exclusive.

With its roots in Sierra Leone, SheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations from 1912. At SheaMoisture they still honor her vision by continuing to formulate with raw shea butter handcrafted by women in Africa. SheaMoisture is available in the stores of Kruidvat and in their online webshop.

MARNIX and ALLY is happy to oversee all aspects of PR & influencers for SheaMoisture in Belgium. Together we are going on a mission to upgrade the traditional Western beauty standard so that everybody can embrace their natural, gorgeous curls.

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