NEW CLIENT — FAM THE LABEL, HIGH QUALITY KEY PIECES THAT EMBODY EVERY WOMAN’S DUALITY
Introducing FAM The Label — the Belgian fashion brand that cherises a life where bold femininity is key. Fascinated by the art of creating, founder Vanessa Beniers followed her childhood dream to become a fashion designer nine years ago. Today, her timeless and sustainable pieces fulfill the aesthetic needs of all sides of womanhood by giving the option to dress either fierce and feminine or edgy and daring when feeling like it.
From the very start, Vanessa had a strong belief in personal connections, which is why she likes to describe FAM as fundamentally human. The label values quality over quantity and relationship over turnover. As a determined supporter of conscious fashion, all the FAM pieces are made using durable Portuguese textiles and are manufactured in Portugal. Moreover, Vanessa regularly works with substances of which there is a sleeping stock, so that nothing goes to waste.
The FAM creations are the excellent example of fashion in its purest form. The brand designs sustainable key pieces that can be combined endlessly and are created close to home in a small family business. An inspiring place where old school craftsmanship and human values are key elements and not empty words on a design wall.
Interesting fact, FAM The Label will be working with capsule collections soon. By implementing this new and future-proof sales model, designer Vanessa Beniers will be making her slow fashion circle even more complete.
MARNIX AND ALLY will play a roll in the development of FAM The Label via coaching and is responsible for a new brand strategy, while we also take care of the PR and influencer activation.
Questions? Intrigued already?