MARNIX and ALLY is here to show you once more that, even in strange times, young labels must survive! Introducing M and A's newest client: Enable the Label, a Dutch online platform featuring young & upcoming fashion labels. — #enablethelabel

Le SLAP, Khu Khu, No Wallflower Project, IPSEITY, ...What do these funny words have in common? They are all creative labels represented by Enable the Label! Enable the Label is the very first Dutch online platform featuring upcoming fashion labels throughout Europe. ETL shows their support for young brands by encouraging these labels in the widest sense while also selling their products in their online shop.

Enable the Label (ETL) goes beyond just selling a product. The B2C platform is the first Dutch online platform to help upcoming European fashion labels enter the Dutch market. All labels ETL represents, have an outstanding story and produce items which are fashion-forward and affordable. "The most important condition for entering Enable the Label is that the brand can't be available at a physical point of sale in the Netherlands or via a large e-commerce platform", says ETL founder Michelle De Bruijn.

As soon as a brand is integrated into the Dutch fashion world and is for sale at other players, ETL will make way for a new brand, keeping them always on-trend. "We’re very excited to represent ETL as our brand new client and boost their online presence in Belgium right now. Especially in these difficult times, it's very important to work together to keep young fashion brands in the spotlights. A big round of applause for ETL, it is truly admiring to see how they go the extra mile! We will too", says M and A founder An-Katrien Dullers.

MARNIX and ALLY is happy to oversee all aspects of PR for Enable the Label and will gladly invite some of their extraordinary labels into our showroom!

Do you have questions regarding Enable the Label? Are you looking for specific information or imagery?

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