During the month of May, we celebrated the launch of new Belgian kids label Heart of Gold in the company of the loveliest of families.

Heart of Gold creates timeless pieces of clothing and home textile for babies and children aged zero to six. The label is accessible and functional, combining an easy fit with an exclusive touch, subtle prints and soft colour pallets. Inspiration is drawn from the designers' love for the world and life around them. The song Heart of Gold by Neil Young eg. provided the perfect mission statement: 'I want to live — I want to give’.

To amp up their online channels, MARNIX and ALLY chose to collaborate with influential families and host a staged photoshoot at the MARNIX and ALLY HQ. We invited a couple of families to introduce them to the brand (and the team behind the brand) in a welcoming and kid-friendly environment — giving them the chance to have a closer look at their favorite pieces, and actually try them out during the shoot. The result of our fun-filled morning was a bunch of happy kiddos, shining bright in their very own Heart of Gold attire.

Full creative concept, event production and influencers outreach by MARNIX and ALLY.
Photography by Trix Eden.

www.heartofgold.be — @heartofgold.be — PR contact: ineke@marnixandally.com