CASE — M and A successfully launched Yves Rocher campaign #INLOVEWITHNATURE
Nature is the base of everything we see and touch. A true inspiration, as French botanical beauty label Yves Rocher would describe it. Over the years, MARNIX and ALLY has built a wonderful reliable partnership with the natural brand. The result? Outstanding influencer campaigns year after year. This time was no different. Through brand and product activation, combined with experience generation, M and A accomplished magnificent results in both visuals and numbers.
At MARNIX and ALLY, we believe in sustainability, esthetics and real connections. The #InLoveWithNature campaign ticked off all of these boxes. Using the most colorful natural landscapes as an inspiration, the campaign came to life at Yves Rocher. Content dedicated to the upcoming springtime, while provoking a free and creative use of the new eye make-up range.
Enter the real connections. Carrying out an influencer campaign with profiles that truly cared for nature, while also being able to create a make-up look themselves. We went on a hunt to collect a well-picked group of 8 beauty content creators, with the focus to bolster the launch of Yves Rocher’s new make-up collection.
With 4 new eyeshadow palettes and 3 shades of the Intense Métamorphose mascara, the chosen influencers were free to start their own creative process. Yves Rocher assigned MARNIX and ALLY the pictures with the nature inspirations, which we distributed to the selected profiles. They were asked to make a split-foto of the make-up look, combined with the inspirational nature. The main concept was to fulfill a distinct, colorful and natural make-up look. Since the campaign idea was an idea outside-of-the-box, the creative profiles were thrilled to be part of the campaign!
The #InLoveWithNature campaign lasted a month and didn’t only bring up stunning results on social media. Even appearances in magazines like Libelle, Flair, Nina and Femmes d’Aujourd’hui were achieved. Altogether, the 8 creators produced 9 IG posts and 47 IG Stories with absolutely stunning looks which resulted in a reach of 264.193 accounts. With everything together, MARNIX and ALLY delivered a ROI of 47%.
It’s safe to say that the campaign was a big success! The cooperation with Yves Rocher as well as the involved influencers, made us all fall in love with nature again.
(Credits pictures: Dounia Aerts, Nanja Massy, Maximme Verstraeten, Sophie De La Forêt, Hawa Seck, Axelle Paass, Elif Üçbaşaran, Kenzo Van Laeken)