5X HOW TO: DEFINE YOUR BRAND PURPOSE
1. WHAT MAKES YOUR HEART BEAT FASTER?
What inspires you as a person AND as a brand. Make this the glue within your team, let it guide you in your business decisions. You’ll always go the extra mile for what you love. And it’ll always recharge your energy.
2. TAKE RESPONSIBILITY
A brand purpose could and should be more than ‘just’ a sustainability approach. When you run a business in this day and age, it should be about more than just making profit. What do you give back to the world, to your clients? Why does your brand exist?
3. WHAT DO YOU ADD TO THE WORLD?
Dare to challenge yourself! What does your product or service add to the world? Does it really fill a gap in the market? Define your heartcore added value for the short and long run. Think beyond.
4. COMMUNICATE ABOUT YOUR EFFORTS
Sharing your purpose with your community will create a genuine connection around shared values. Transparency is key! Be honest about the steps you’re taking and what you’re still figuring out. Consumers, people, have the best bullshit radars.
5. BUILDING THE FUTURE TOGETHER
We’re all in the same boat, let’s set sail for the future, together. At M and A we believe in building purposeful brands, we’ve been doing so for the last 10 years. We’d love nothing more than to help build your story too. Contact us for an inspiring conversation.