(journal)
Our founder on the Brandbabes podcast(+ key take-aways!)
At Marnix and Ally, we’ve always embraced a unique approach to influencer marketing, challenging conventional trends and striving for something deeper. In a recent episode of the Brandbabes podcast, our founder, An-Katrien Dullers, shared valuable insights from her entrepreneurial journey and discussed how our vision for influencer marketing continues to evolve. Here are some key takeaways from the conversation:


It’s always about strategy Influencer marketing should be intentional. Every collaboration must be rooted in a clear strategy, whether the goal is to drive content creation, extend reach, or both. This approach ensures long-term success and meaningful impact for both the brand and the influencer.
True Connection, Real Impact Genuine connections between influencers and their audiences are where true influence occurs. It’s not about follower counts; it’s about trust and authentic engagement. This is where we’ve seen the most significant impact for the brands we work with.
Micro-Influencers Are Just as Powerful Size doesn’t always matter. Time and again, we’ve seen that micro-influencers, with their niche audiences and high engagement rates, can deliver results just as impactful as those from macro-influencers. It’s about quality over quantity.
Building Communities, Not Just Campaigns Influencer marketing is about building lasting communities rather than merely running campaigns. Influencers act as a bridge between brands and their audiences, fostering relationships that go beyond short-term visibility.

In this episode, An-Katrien also shares her entrepreneurial journey — from starting with ten brands to building a thriving agency. She discusses how strategic decision-making, overcoming challenges, and personal involvement have been crucial to Marnix and Ally’s success. The episode is packed with inspiration for entrepreneurial women looking to build their own brand with heart and soul.
If you’d like to learn more about our approach and An-Katrien’s insights, listen to the full conversation on the Brandbabes podcast here.
Work with us? Reach out via this link.
