this is
Marnix and ally
about us
founded in 2012
this is
Marnix and ally
(about us)
founded in 2012
Our founding story
In 2012, on the lively Marnixplaats square in Antwerp, a vision took root. An-Katrien Dullers, our founder — affectionately known as Ally — dreamed of creating something special: an agency dedicated to nurturing and growing young brands in fashion, beauty, and design. With passion and determination, she believed that Marnix and Ally could bring something fresh to the PR landscape.
That October, M and A launched with over ten clients. Fast forward 12 years, and we’ve established ourselves as a trusted name in the industry, helping hundreds of brands grow and thrive.
Although we’ve evolved and expanded — thanks to our lovely team, amazing clients, and an incredible community, and by adding a layer for lifestyle brands — our foundation remains the same. We exist to create and share stories that matter, stories that leave an impact, and stories we truly believe in.
Today, our headquarters is still in Antwerp, now featuring a beautiful creative space that perfectly aligns with our vision — and yes, we rent it out, too. We’ve also opened a second hub in Genk, situated in the tranquil setting of C-mine, close to our founder’s home.
founded by an-katrien dullers
hq antwerpenhq genk c-mine
“We ignite sparks, write love stories, and build lasting connections. Our passion shines through in everything we do or say, as we go the extra mile to deliver results. With people and purpose at our core, we’re here to stay — redefining PR in our own unique way." ▲ An-Katrien Dullers CEO
That’s (just) us
For us, PR has never been just a service — it’s about people and passion. We don’t limit ourselves to conventional methods or standard formulas. Instead, we focus on crafting unique strategies that make a measurable impact. Every brand’s journey is different, and we’re deeply committed to bringing each brand’s vision to life in ways that resonate with their audience.
With our expertise in media and a genuine approach to community building, we foster brand growth and awareness. We’re dedicated to creating meaningful stories that find their place not only in traditional media but in the hearts of people, building authentic connections.
While we may not be the largest agency, we’ve never aimed to be. Our focus is on quality, not size. We work selectively with brands we believe in, ensuring their ambitions align with our values and community spirit. This dedication has enabled us to build strong, lasting relationships and become a trusted partner in the industry.
Over the past 12 years, we’ve grown in both reputation and influence, while staying grounded. Our friendly and flexible approach sets us apart and keeps us connected to what matters most: helping brands tell their stories in ways that truly resonate.
(our team)
“Thank you for the wonderful collaboration, you guysare amazing”
— JOOLZ
Our pillars
Whether your project is big or small, our commitment remains the same — we’re fully invested, ensuring every collaboration gets the attention and care it deserves. Our work is built around four core pillars:
strategy from brand development to communicationPR & media collabscontent & social mediacommunity & influencers
These pillars form the foundation of everything we do, enabling us to deliver well-rounded, impactful results.
