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RECAP OF OUR FASHION(ABLE) PRESS DAYS
On Wednesday, November 13, and Thursday, November 14, 2024, we were thrilled to host our highly anticipated fashion press days, highlighting a stunning selection of brands—from clothing and shoes to bags and jewelry.
Bringing the Industry Together
This wasn’t just another event; it reflected our extensive experience in bringing the industry together for these seasonal celebrations of style and storytelling. Over the years, Marnix and Ally has fine-tuned the art of hosting press days, making each edition a unique opportunity to connect brands with the media, influencers and stylists who help shape the fashion narrative.
For the first time, this event took place at our brand-new HQ in the north of Antwerp, a space perfectly suited to the vibrant and dynamic nature of our work. With raw concrete walls, gleaming clothing racks and inspiring Polaroid displays, the showroom offered a bold, stylish setting — one that resonated with the creative energy of our brands and guests alike.
AN IMPRESSIVE TURNOUT
Over the course of two days, we were delighted to welcome more than 150 guests, including leading journalists, stylists, influential personalities, and creators. The enthusiastic turnout showcased the strength of our community — a network united by a shared passion for fashion and storytelling. But the impact of our press days extended far beyond the showroom. Thanks to the incredible participation and engagement of our attendees, the event reached over 2 million people on social media, amplifying the stories and collections of our brands across platforms. It was a seamless blend of online and offline interaction, with digital reach magnifying the personal connections made in our HQ.
FASHION AT ITS FINEST
The energy was electric, reminiscent of a Fashion Week backstage, as guests immersed themselves in the diverse collections on display. From established names showcasing their latest designs to emerging talents revealing their creations for the first time, the event was a celebration of creativity and craftsmanship. It wasn’t just about discovering beautiful pieces — it was about sharing stories, building connections and supporting the brands that make our industry so dynamic.
FROM ONLINE TO OFFLINE, AND BACK AGAIN
One of the most exciting aspects of our press days was how it seamlessly bridged the gap between online and offline. Guests captured the energy of the event through photos, videos and live updates, sharing their experiences with their audiences. The result was an event that wasn’t confined to our HQ — it reverberated across platforms, sparking conversations and inspiration throughout the fashion world.As we reflect on this milestone event, we couldn’t be prouder of the incredible brands, inspiring guests and vibrant community that made it all possible. Here’s to continuing the tradition of showcasing fashion at its finest and amplifying meaningful stories for seasons to come.
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Want to know more about our press days or the brands we showcased? Reach out to us at info@marnixandally. ▲— we’d love to share more!
