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ALL SENSES, ONE SOUND: a layered experience of fashion, beauty and design

On the 29th and 30th of April we hosted the FW26 Press Days. Our HQ transformed into one sound, where fashion, beauty and design came together as a single, layered experience. Over 250 guests joined us to explore novelties in beauty, discover new collections for FW26 and connect with a new generation of designers. Scroll to read the full story.

AN EXPERIENCE FELT THROUGH EVERY SENSE

This edition of the Press Days unfolded as a sensory journey, where fashion, beauty and design moved as one. Layered, tactile and in sync, every detail contributed to a shared rhythm throughout the space. Guests discovered new collections and latest drops at their own pace, through texture, conversation and atmosphere. Nothing stood apart, everything felt connected, not as separate disciplines, but as one composition.

THE IMPORTANCE OF CONNECTING IN REAL LIFE

In a time where so much happens online, there’s still something irreplaceable about meeting in person. Seeing collections up close, exchanging thoughts in the moment and experiencing a brand within a physical space creates a different kind of connection, one that feels more immediate, personal and lasting. Our Press Days are designed to create room for exactly that. Bringing together press, stylists, influencers and industry insiders in an environment where discovery happens naturally and conversations unfold organically. For brands, it’s a chance to present their collections with context and intention. Not reduced to a single image or quick impression, but experienced as part of a bigger story that continues to resonate long after the event itself.

MEET THE BRANDS

FashionGola Classics, Signe Nature, Hispanitas, Juttu, Fonda, Bikkembergs, Wellens Men, Striped Studios. BeautyBatiste, Uriage, Apivita, Hero, Bronn DesignObjects by Max Reynders, Amaury Denis, Charlotte Jonckheer, Studio Sterck

A THANK YOU FROM US

This edition made us realize once more how much we love connecting with our beloved community. Thank you to everyone who joined this full sensory experience, thank you for showing interest and you for adding your energy to the room. We loved it.

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