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Press Day recapa world of softness
On April 24th, we opened our doors to a world of softness. For our seasonal Press Day, we transformed our M+A Studio around the theme of fur, wrapping both our entrance and central box in a sumptuous silver-gray pelage. This metamorphosis isn’t just for a day; it will stay for the foreseeable future, a permanent reminder of what we stand for. scrol to read the full story
An invitation to softness
Because in a world defined by structure and sharp lines, we create space for softness. It’s an invitation to interpret, feel and explore what softness means to you. The soft, enveloping fur symbolizes our approach to community: a place where people feel safe, valued and understood. - An-Katrien Dullers, Founder & CEO of Marnix and Ally We believe in offering more than just PR services; we create experiences that feel warm, welcoming and human. We aim to build connections that are authentic and nurturing, encouraging everyone who steps into our world to feel completely at ease.
WHY ARE PRESS DAYS STILL RELEVANT
We believe that real connection happens when people experience brands firsthand. Our Press Day or community day allows brand collections to meet the right audience, offering journalists, influencers and industry insiders a meaningful, curated experience. It's not just about showcasing products; it's about storytelling, relationship building and setting the stage for long-term brand loyalty.
WHY ONE DAY + PERSONAL DATES
This season, we chose to concentrate our Press Day into one full day, complemented by tailored appointments before and after. Why? Because it’s more efficient, more focused and ensures every encounter feels personal and deliberate - not rushed or diluted.
WHY THIS THEME
The choice of softness as our overarching theme was natural. So many visitors and clients have described Marnix and Ally as a “soft embrace in a world that often feels sharp and fast.” We wanted to honor that perception and fully embrace it - creating a physical, emotional and visual representation of what we stand for.
MEET THE BRANDS
Our guests were able to experience this softness through a carefully curated selection of brands, this edition we included:Fashion: Four Roses, Signe Nature, Wolvis, O My Bag Amsterdam, Elsa The Brand, Helmpie Amsterdam Footwear: Gola Classics, Boax Studio Jewelry: Sajfrt, Anouck Van Puyvelde Curated Concept: In the Valy by La Bottega Hasselt
We were also proud to spotlight promising new talent supported by our partnership with Start It @KBC, such as Pauline De Roover, STEF SERIES, Bernamo and ARTYFACT - showing the bright future of fashion through their fresh and innovative collections. Finally, we proudly introduced our new rotating designer platform where we feature a new selection of young Belgian talents in our M+A studio. This season: Oskar De Roover, Hanne Cornette, Bent Fierens, Mirthe Tibos and Niels Raoul Boone - each offering a unique vision of creativity and softness.
WHY IT WAS A TOP EDITION
This Press Day was truly one to remember:Nearly 200 attendees filled our space with vibrant energy. We welcomed a curated list of top journalists and influentials. Our event generated an Instagram reach of over 3 million within just one day - proof that real-world experiences continue to fuel digital buzz.
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For any PR inquiries, requests or information, don’t hesitate to reach out. Marnix and Ally is dedicated to ensuring you have the resources and softness you need.
We don’t just do PR — we create brand love.Marnix and Ally is a creative pr agency based in Antwerp. We help brands grow by building real connections through strategy, storytelling, content and community building. Want to grow your brand? Reach out: info@marnixandally.com. ▲Stay connected with us on Instagram and LinkedIn.
