(event)
O MY BAG AMSTERDAM TAKES ANTWERP:A LUNCH AT AND / OR
On Tuesday, November 26th, O My Bag Amsterdam, together with Marnix and Ally, hosted a special lunch in Antwerp.This exclusive event offered the perfect opportunity not only to discover the latest pieces from their FW24 ‘Frontrunner’ collection,but also to further strengthen the connection between the brand and our Belgian community.
Marnix and Ally x O My Bag
As the PR agency behind this event, we were proud to curate and manage the guestlist for this lunch, and advise on the event strategy. We carefully selected a group of journalists, stylists and influencers from the beloved community we’ve built the past 12 years in Belgium.
The lunch and the showstoppers
The event itself was everything we hoped for. We welcomed our guests to And / Or, where we enjoyed a delightful vegan lunch by renowned chef Karen Shu — fully aligned with O My Bag’s sustainable values. It was the perfect opportunity for everyone to get up close and personal with the showstoppers from the FW24 ‘Frontrunner’ collection: the iconic Nano bags in Tangerine, Night Blue and Pine Green. In addition, the event featured an engaging talk between O My Bag’s founder, Paulien Wesselink, who shared her vision and the brand’s journey and our founder An-Katrien Dullers, who’s been shining a light on the brand for more than 12 years. It was an amazing chance for our guests to not only discover the products but also meet the people behind the brand.
HIGHLIGHTS TO REMEMBER
- Paulien’s passion: guests were deeply inspired by the energy and vision of O My Bag’s founder, Paulien Wesselink. Her story and passion left a lasting impression. - A Belgian first: after 12 years of collaboration, this was O My Bag’s very first press event in Belgium — a milestone we’ve been eagerly anticipating. Believe us, we’ve been asking for this moment for just as long, and it was absolutely worth the wait! - Big changes ahead: Paulien shared exciting news—she will be moving abroad next year. We’ll reveal more details soon, so stay tuned! - Sustainability meets color: this is O My Bag’s first-ever colorful collection! The brand has finally found a tanning process that is completely safe for both people and the planet, enabling them to expand their color palette while staying true to their sustainability values. - Fashion and sustainability in harmony: the event was a testament to how beautifully fashion and sustainability can coexist, proving that style doesn’t have to compromise on ethics. - A longstanding partnership: Marnix and Ally and O My Bag have shared a meaningful partnership for over 12 years. Our passion for the brand has only grown stronger since the beginning, and events like these highlight the shared values and vision we continue to uphold together.
