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Joolz Community:An UnforgettableAutumn Brunch

Meaningful connections are at the heart of every successful brand story. For over four years, we’ve had the privilege of growing a vibrant community for Joolz, the premium stroller brand dedicated to supporting modern parenthood with their philosophy of “Team Parent.” Joolz isn't just about strollers - it's about celebrating the beautiful, messy yet rewarding journey of parenting. Our mission has been to embody that ethos by creating opportunities for parents to connect, share and celebrate their experiences in an inspiring, supportive environment. This autumn, we brought that mission to life with a magical brunch at the enchanting Bleyckhof Castle, nestled in the woods.

A cozy, inspirational gathering for Team Parent

The Bleyckhof Castle provided the perfect setting for our autumn gathering. Surrounded by serene woodlands, it offered an idyllic backdrop for families to stroll, bond and soak in the crisp autumn air. It wasn’t just a brunch - it was an experience, designed to inspire and connect. We hosted 18 families and their little ones, curating a warm, informal atmosphere where parents could relax and children could thrive.

HOW WE MADE IT HAPPEN

Planning an event for families with young children can be challenging, but we like a challenge! We thrive on turning ambitious ideas into seamless realities. From event production to guest list management, our team handled every detail to ensure the day ran smoothly.
Here’s how we did it: - Carefully curated activities to engage both parents and children.- Thoughtful touches like balloons and drawing tables to keep kids entertained.- A relaxed and welcoming vibe, completed by sparkling drinks featuring homemade berry syrup and fresh strawberries for the adults to unwind. The result? Smiles all around - from parents, kids and the Joolz team alike.

WHAT MADE THIS EVENT SPECIAL?

Delicious Sunday brunchFamilies enjoyed a delectable brunch spread, featuring seasonal favorites that catered to both parents and children. The cozy setting, complete with mimosas for the adults and creative kid-friendly options, set the tone for a laid-back, enjoyable morning. Exclusive Joolz product showcaseAttendees had the opportunity to discover the latest innovations from Joolz, showcasing how the brand continues to make parenting easier and more enjoyable. The hands-on approach allowed parents to see, feel and experience the brand's commitment to design and functionality. Plus, Joolz is always listening to the feedback of their beloved community! Inspiring talk by Lies ClerckxLies Clerckx, a parenting expert, joined us for an engaging talk, sharing practical tips and heartfelt insights on the joys and challenges of modern parenting. Her session was a highlight, offering valuable takeaways for all attendees. Family portraits by Hilde EyckmansTo make the day truly unforgettable, photographer Hilde Eyckmans captured beautiful family portraits. Each family left with a cherished memory of the day, perfectly encapsulating the warmth and connection we aim to foster in the Joolz community. Activities for the little onesWhile parents mingled, kids were kept entertained with balloons, drawing tables and plenty of space to explore. The lighthearted atmosphere ensured that even the youngest attendees had a fantastic time.

TEAM PARENT = STRONGER TOGETHER

This autumn brunch was more than just an event — it was a testament to the power of community. By bringing together like-minded parents, we’ve helped strengthen the bond that makes Team Parent so special. Each gathering is a step toward creating a lasting legacy of support, inspiration, and connection.

OUR REACH

With a total reach of 288,980, this event not only touched the lives of those who attended but also extended its impact across the digital landscape. We’re proud to see the conversations and connections made at this event continue to ripple through the Joolz community online.

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