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HOW 'THE SCENE' BECAME THE PLACE TO BE DURING PRESS DAYS
On November 5th and 6th, our Marnix and Ally HQ turned into the scene. Two days, more than 250 guests and one sentence that kept coming back in every interview: “It feels like coming home here.” Honestly, that says it all. People didn’t just step inside: they settled in, they talked, they connected, they stayed. Fashion, beauty and design met in one space and the energy was immediate: warm, buzzing, unmistakably M+A. The kind of atmosphere you feel the second you walk in. Scroll to read the full story.
STEP INTO THE SCENE
This season, we wanted people to feel something rare in a fast-paced world: time. Time to look, to talk, to discover. Time to simply be. So we designed a scene that made that possible. An industrial space, softened by a monumental curtain that shifted the whole atmosphere. A cinematic light setting that invited guests to slow down and take it all in. And at the heart of it, a calming coffee and food bar; the natural place where conversations started and connections grew. Fashion, beauty and design stood side by side. Not separated, but seamlessly blended into one curated scene. You could feel the shift the moment you stepped in: warm, curious, energetic without ever being loud. A room that made people open up.
For the first time, this event took place at our brand-new HQ in the north of Antwerp, a space perfectly suited to the vibrant and dynamic nature of our work. With raw concrete walls, gleaming clothing racks and inspiring Polaroid displays, the showroom offered a bold, stylish setting, one that resonated with the creative energy of our brands and guests alike.
“We design our Press Days to feel like stepping into a home rather than an event. When people feel welcomed, inspired and seen, everything flows naturally.”— An-Katrien Dullers, Founder and CEO of Marnix and Ally
"Marnix and Ally truly feels like coming home."— Mo Urus, Content Creator
"It’s always such a joy to come back here, the team is full of genuinely lovely people."— Dries Vriesacker, Co-founder and creative director Enfnts Terribles
WHY THIS EDITION STOOD OUT
This edition didn’t just attract people, it activated them. Across two days, more than 250 guests walked into our HQ: stylists, journalists, creators, designers and friends of the house. The room stayed alive from morning until evening, with conversations running longer, deeper and more naturally than ever. And the impact didn’t stop there. Once the doors closed, the scene continued online. Posts, tags, stories and reels kept rolling in, generating a reach of more than 2 million across platforms. The energy inside the room translated into real momentum, carried further by everyone who stepped inside.
MEET THE BRANDS
Our guests discovered a strong, diverse mix of brands across fashion, beauty and design, each adding its own energy to the room. FashionFour Roses, Gola Classics, Signe Nature, Hispanitas, Boax Studio, Sajfrt, O My Bag Amsterdam, Artyfact, STEF SERIES, Benarmo, Pauline De Roover via partner Start it @KBC BeautyBatiste, Good Hair Day, Uriage, Apivita, i.am.klean, Zenzipit, Bronn DesignHome Studyo, Onas Uytwilligen, Bemelmans Design, Janneke Vanneste, Nino De Ceuster And because a space is felt with every sense, Mono Coffee and Jet Import (Lemonaid, Chari Tea and Fever-Tree) brought the kind of hospitality that completed the scene.
WHY PRESS DAYS ARE (STILL) SO IMPORTANT
We believe real connection still starts in real life. When people can walk into a room, see brands up close, talk, touch, ask and feel. Tthat’s when the story truly lands. A Press Day creates a moment where brands don’t just get seen, they get understood. It’s the difference between scrolling and remembering. Between a name in your inbox and a person you trust. Between “nice brand” and “I want to follow this journey.” Our Press Days give stylists, journalists, creators and partners the space to experience brands the way they’re meant to be experienced: with time, presence and human warmth.
A THANK YOU FROM US
This edition felt like home, because of the people who filled it. To everyone who stepped into the scene, shared conversations, discovered new stories and added their own energy to the room: thank you.
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WANT TO BE PART OF THE NEXT EDITION?
Brands → info@marnixandally.comPress & stylists → donatella@marnixandally.comInfluencers, content creators & personalities → manon@marnixandally.com we’d love to hear from you!
