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BRINGING THE APIVITA COMMUNITY TOGETHER
For Apivita, we hosted an intimate gathering of like-minded influencers who share the brand’s values around natural beauty and sustainability. The event featured a presentation by Apivita’s Head of ESG, Tassos Tsoukalas, who travelled from Greece to share the story behind the brand’s B Corp commitment, philosophy and products.
Celebrating Natural Beauty with Apivita
Guests were invited to experience the science behind the formulas through a hands-on lab test demonstrating how the ingredients truly work. To keep the experience playful and interactive, attendees also created their own vitamin C gummies together with @ninalottee, followed by a curated lunch by @epiphanys.kitchen. Every element of the event was designed to spark authentic conversations and strong social exposure for Apivita. With a clear focus on TikTok content, tripods were placed across the tables, encouraging guests to capture and share their experience in real time. A moment where storytelling, community and content creation came together, all rooted in the values that define Apivita. Photo's by @anaislesy
HOW WE MADE IT HAPPEN
Organizing an experience rooted in community, storytelling and social content? That’s exactly where we come in. From concept to execution, we managed every step of the process.Here’s how we made it happen:Concept & creative direction: translating Apivita’s values of nature, science and community into an intimate influencer experience. Location scouting & scenography: selecting the right setting and designing a warm, shareable environment. Event production & timing: building a smooth program flow from presentation to interactive moments. Guestlist curation: inviting a carefully selected group of Apivita-minded influencers. Content creator briefing: aligning creators with the brand story and content objectives. Content-first setup: designing the event to encourage organic social content creation.
Every detail was designed with one goal in mind: creating an authentic brand experience that sparks connection and social visibility.
WHAT MADE THIS EVENT SPECIAL?
MOVEMENT means CONFIDENCE
This was more than a traditional brand event. Content creators didn’t just discover the product, they experienced it. In a lab-style setting, guests conducted a small experiment themselves, highlighting the serum at the heart of the event and revealing how its ingredients truly work. The experience continued with Ninalotte, who showed how to make vitamin C gummies for glowing skin, followed by a dinner by @epiphanys.kitchen, bringing everyone together around the table. Science, interaction and community came together to turn product discovery into a memorable brand experience.
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Interested in creating an unforgettable event for your brand? Get in touch with us at info@marnixandally. ▲ Let’s make it happen!
