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FROM CONCEPT TO CONNECTION: GOLA'S SPRING EQUINOX EVENT
To mark the arrival of spring, Gola set out to create more than just an event, but a moment of connection. Together, we translated this vision into a vibrant event where brand, community and atmosphere came together effortlessly. M+A led the entire process from A to Z. From the initial creative concept to production,finding the perfect location, guest curation and community building, every aspect of the event was developed and executed by our team.
GOLA'S FROZEN IN ICE, READY TO BLOOM
Set within a rose greenhouse, the Spring Equinox became the foundation of the experience. It marked a natural shift in season, bringing a sense of renewal and fresh energy that matched the brand. We brought the right people together, letting connections happen naturally in a warm, welcoming setting. Fresh new Gola styles were introduced within this spring-inspired setting, complemented by handmade bouquets that added a personal touch to the experience. One of the highlights? Gola trainers frozen in ice, a bold eye-catcher that symbolized the defrosting of Winter which quickly became the ultimate photo moment.
HOW WE MADE IT HAPPEN
A strong brand experience start with a clear vision, bringing together storytelling, community and seasonal relevance. We made sure that vision came through in every step of the process.Here’s how we made it happen: CONCEPT & CREATIVE DIRECTIONTranslating the launch of the Gola SS26 collection into a seasonal story, built around the Spring Equinox as a symbol of renewal and new beginnings STORYTELLING THROUGH DESIGNBringing the transition from Winter to Spring to life through a bold visual element. This involved Gola trainers being presented in ice that melted slowly during the event. A creative link to the defrosting of winter. LOCATION SCOUTING & SCENOGRAPHYSelecting a rose nursery and transforming it into a spring-themed venue that reflected the brand and concept. EVENT PRODUCTION & FLOWCreating an experience that moved naturally between discovery, interaction and social moment. GUESTLIST CURATIONInviting a carefully selected mix of brand fans en curious new guests, all aligned with Gola’s identity.Interactive brand moments: guests selected and wore their favourite Gola pair during the event, making the collection part of their experience. COMMUNITY & CONTENT FOCUSShaping every moment of the experience to bring people together and create moments worth sharing.
Every detail was designed with one goal in mind: creating an authentic brand experience that sparks connection and social visibility.
WHAT MADE THIS EVENT SPECIAL?
A SEASONAL STORY BROUGHT TO LIFE.The Spring Equinox became the creative foundation, symbolising the shift from Winter to Spring and giving meaning to every element of the event. A BOLD VISUAL STATEMENTGola trainers frozen in ice? Yes, that was a bold move! It captured attention and perfectly brought the ‘’defrosting into a new season’’ concept to life. AN AMAZING SPRING SETTINGHosted in a rose greenhouse, the location instantly set the tone while remaining true to Gola’s cool, effortless identity. FROM PRODUCT TO EXPERIENCEGuests didn’t just discover the new SS26 collection, they selected and wore their favorite Gola pair, making the brand part of their personal experience. MADE TO BE SHAREDFrom setting to styling, everything was designed to translate into strong, shareable content.
STEP INTO SPRING WITH GOLA
This event was more than presenting a new collection, it marked a moment of transition. By building the experience around the Spring Equinox, we turned the Gola SS26 collection into a story people could feel and share. Guests stepped out of Winter into Spring, surrounded by roses, fresh colours and trainers and this in a carefully curated setting. The event created a genuine connection between brand and community. From icy eye-catchers to blooming bouquets, every detail came together to bring the new season to life as a brand experience.
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Interested in creating an unforgettable event for your brand? Get in touch with us at info@marnixandally. ▲ Let’s make it happen!
