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From concept to community: Gola’s Spring Equinox event
Building a community doesn’t happen overnight. It’s not about chasing trends, it’s about showing up, time and time again, with creativity, intention and authenticity. We listen first, so we can connect dots others don’t see. We look for shared values, not just visibility. We love creating unique experiences that bring people together. And that’s exactly what we did for Gola, organizing a special event that honored both the Spring Equinox and the brand’s remarkable 120-year legacy. During the event alone, social buzz reached almost 2 million people so we made sure the celebration resonated far and wide. From strategy to execution, every detail was designed to spark connection and build meaningful resonance with the Gola community. scrol to read the full story
To 120 years of Gola and new beginnings
To celebrate Gola’s 120th anniversary, we proposed tying the event to the Spring Equinox - a symbolic moment of new beginnings that aligned beautifully with Gola’s legacy and forward-looking spirit. We shaped the concept from the ground up, weaving heritage and seasonal renewal into every element. We worked closely with the Gola team to ensure the event narrative was on-brand, while also pushing creative boundaries to surprise and engage the audience.
OUR APPROACH
AN EXPERIENCE ROOTED IN STORYTELLING
We translated the concept into a tangible and immersive experience. From curated florals literally rising from the ground - symbolizing Gola’s deep roots and seasonal growth - to a sneaker personalization station that gave each guest a hands-on, memorable moment with the product, the experience was layered with meaning. These moments weren’t just beautiful; they were intentional touchpoints that deepened the connection between the brand and its audience.
REACH THROUGH MOMENTS THAT MATTER
We know that strong storytelling deserves visibility. So, we made sure the event was built for amplification - partnering with Ounie Flowers to create a vibrant, photogenic corner that encouraged organic content creation. The space was intentionally designed for visual storytelling, ensuring shareable moments that extended the reach far beyond the guest list. Result? A social buzz that organically reached almost 2 million people — and it all started with crafting a space people wanted to talk about.
A DAY DESIGNED FOR CONNECTION
From guestlist curation to vibe setting (think: the right music, coffee corner and bites), we brought together the people and details that make events feel effortless, yet unforgettable. Our team was on the ground ensuring everything flowed - not just logistically, but emotionally. Because when people feel welcome, inspired and seen, they engage more deeply with the brand. (Check our instagram to read the lovely reactions on our posts!)
A LEGACY CONTINUED, A FUTURE MOTION
We’re proud to have shaped this special moment for Gola - not just to honor the past, but to create momentum for the future. This is how we build brand love: through experiences that are thoughtful, resonant and truly connected to the brand’s essence.
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Want to join Gola’s journey? Get in touch!
We don’t just do PR — we create brand love.Marnix and Ally is a creative pr agency based in Antwerp. We help brands grow by building real connections through strategy, storytelling, content and community building. Want to grow your brand? Reach out: info@marnixandally.com. ▲Stay connected with us on Instagram and LinkedIn.
