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Boax Studio choosesMarnix and Ally
Partnering with Boax Studio
We’re proud to partner with Boax Studio, a new and exciting name in the sneaker landscape. This isn’t just another launch - it’s the birth of a brand built on real market knowledge and experience... And we’ve been involved from day one. What a beautiful ride so far!
From vision to visibility
We build and communicate brands, stories. That’s exactly what we did from the start. Our journey began with a strategic exercise. We helped shape the brand’s positioning, sharpened its narrative and made sure every element reflected its founder’s authentic ambitions. From an early age, Boax's founder was quite literally surrounded by sneakers. Growing up between stacks of shoeboxes, instinctively drawn to every detail, from stitching to silhouette. That environment sparked deep and lasting fascination and a natural understanding of what makes a sneaker more than just a shoe. Although life initially took a different direction, the passion for sneakers never disappeared. Boax was born from that enduring connection, a brand shaped by years of observing, collection and living sneakers. From that foundation, we worked on a visual elevation — bringing a refined edge to everything from the existing logo to packaging and content styling. A new brand deserves a thoughtful introduction, and we made sure Boax would enter the market with both confidence and consistency. How else can you create lasting impressions?
Branding that meets its audience
We developed a full social strategy from scratch too, built to resonate with Boax’s target audience: thoughtful sneaker lovers, driven by both culture and design. We focused on building a feed that actually matters — curated, credible and community-driven. Every post is part of a bigger picture: we create daily content, do editorial-style storytelling and set a tone of voice that sets the brand apart from day one.
Kicking off the influencer and community strategy
We’re currently rolling out an influencer strategy that focuses on credibility and long-term alignment. From exclusive previews to curated drops, we’re building a community that feels involved and inspired.And this is just the beginning. A new campaign shoot is underway, and our team is preparing for stylist outreach and showroom presence, event activations and more.
Measuring and learning for long-term impact
We don’t just launch, we listen, track and adapt! From day one, we’ve been monitoring performance across all channels to better understand what resonates and where we can improve. Every post, every campaign, every drop is part of a learning loop. These insights fuel our strategy and allow us to make smarter, sharper decisions as we grow Boax into a future staple. Because real impact doesn’t come from guessing, it comes from knowing.
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Want to grow your brand from scratch? Want to be part of the Boax community? Don’t hesitate to reach out!
We don’t just do PR — we create brand love.Marnix and Ally is a creative pr agency based in Antwerp. We help brands grow by building real connections through strategy, storytelling, content and community building. Want to grow your brand? Reach out: info@marnixandally.com. ▲Stay connected with us on Instagram and LinkedIn.
