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505 Concertsthrowback to our PR work
We knew it deserved a PR approach just as bold and meaningful
Part of the Story from the Very Beginning
Exactly one year ago, 505 Concerts for Humanity brought together 20,000 people live in Antwerp, with another 40,000 joining online via livestream. And Marnix and Ally was there from the very beginning. When the idea first came to life - a massive, heartfelt concert celebrating humanity, equality and connection.
We were proud to develop and execute the full PR and influencer strategy for this remarkable project, focusing on visibility, impact and emotional resonance.
The results speak for themselves:
- More than 150 media clippings across national TV, newspapers, magazines, online platforms and radio reaching millions of people.- Multiple national TV features, interviews and editorial highlights- More than 80 influential people helped organically amplify the story across social media.- On-site press management to guide interviews, brief media and manage live coverage- Real-time content creation to capture the energy and heart of the event as it unfolded
In the lead-up to the concert, we coordinated interviews with key spokespeople, secured strategic media partnerships, activated influential voices and built continuous momentum across all channels. On the day itself, our team was present on-site, and teamed up with Kenny Vanminsel and the team at 11.11.11 vzw to brief journalists, manage interviews, support talent and ensure that the story travelled far beyond Antwerp, connecting with audiences across Belgium and beyond. This was more than a concert. It was a movement. And we were honoured to help bring that movement to life. A heartfelt thank you to Elisabeth Van Lierop and Tijs Delbeke for trusting us with your vision and energy. We went all in - because that's what we do: turn meaningful ideas into stories that move people. One year later, the spirit of that day still inspires us. Music unites. Love connects. Every life holds equal value.
pr agency, influencer marketing, pr agency antwerpen, content creatie
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Contact us and let’s move people together.
We don’t just do PR — we create brand love.Marnix and Ally is a creative pr agency based in Antwerp. We help brands grow by building real connections through strategy, storytelling, content and community building. Want to grow your brand? Reach out: info@marnixandally.com. ▲Stay connected with us on Instagram and LinkedIn.
