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JŪTTU X OBJECT: THE CITY AFTER HOURS
The city doesn’t slow down at five, and neither does your style. When Jūttu and OBJECT joined forces for City Instinct, an exclusive capsule collection inspired by the rhythm of urban life, we wanted to take that energy beyond the wardrobe. So we hosted an afterwork at Jūttu Antwerp, with fashion, cocktails and good company.
CITY INSTINCT, IN EVERY DETAIL
City Instinct is built around the ever-changing pace of the city: modern silhouettes, contrasting textures and easy layering. Tailored pieces sit next to playful prints and feminine details, creating the perfect wardrobe built for urban explorers who move freely through the city. The result is a collection that balances comfort and character, so you can effortlessly transition from one moment to the next without changing a thing. To celebrate the launch, we brought that spirit into the store itself. The idea was an afterwork that felt like a natural extension of the collection: a place to discover the pieces, catch up with friends and ease into the evening, right in the heart of the city.
FROM 9 TO 5 TO APÉRO TIME
On October 14th, the Juttu store on Antwerp’s Meir turned into an afterwork spot. Guests browsed the new Jūttu x OBJECT capsule collection with a drink in hand and apéro bites within reach. Three cocktails, each inspired by the collection, brought its colours, textures and mood into the glass. Funky beats from the DJ set the tone for the evening and the collection. This 5 to 9 event was made to feel less like a traditional launch and more like the kind of spontaneous city plan that turns into the highlight of your week.
HOW WE MADE IT HAPPEN
CONCEPT & CREATIVE DIRECTIONTurning the City Instinct collection into an afterwork concept with the same urban energy and easy attitude. Experience design: transforming the store into a welcoming afterwork spot, with fashion, music, a photobooth, cocktails and apéro bites in one setting. EXPERIENCE DESIGNTransforming the store into a welcoming afterwork spot, with fashion, music, a photobooth, cocktails and apéro bites in one setting. COCKTAIL CONCEPTThree drinks, each inspired by the collection, to carry the City Instinct story beyond fashion. GUEST CURATIONCurating the right mix of creators and friends of the brand, bringing together a crowd that naturally connected with Jūttu and OBJECT and the atmosphere they created around the capsule collection.
THE PERFECT WEEKDAY BREAK
No ordinary weekday, no typical launch. Instead, we turned an afterwork into the perfect excuse to discover a new collection, enjoy a few cocktails and catch up over some bites. Guests could browse the latest Jūttu x OBJECT pieces and take their favourites home. A little fashion, a little apéro and a well-deserved break from everyday life. Thank you, Jūttu and OBJECT, for having us bring this evening to life.
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Interested in creating an unforgettable event for your brand? Get in touch with us at info@marnixandally. ▲ Let’s make it happen!
