WORLD EARTH DAY — Invest In Our Planet
Even though at MARNIX and ALLY, every day is Earth Day, we celebrate the 52nd anniversary of World Earth Day. With this year’s theme “Invest In Our Planet”, MARNIX and ALLY takes her responsibility and contributes to make a change.
Today, it is all about being in a partnership for the planet. Businesses, governments, and citizens are asked to act, innovate and implement.
We are a PR and branding agency, so how can MARNIX and ALLY invest in our planet? How can we, as an agency that builds brands and spreads their beautiful stories, be part of a big shift? We are tellers of brand’s stories and we have the power and responsibility to choose which story we spread. We write it down on paper and promise to live by this every day: we only grow the right brand. We will inform, inspire and feed the need to know.
“The greatest threat to our planet is the belief that someone else will save it.”
– Robert Swan, Author
At MARNIX and ALLY, we will always keep learning. Inform ourselves. Sustainability is our biggest value so we are constantly learning more about how to apply our own contribution. Acquiring sustainability competences, can help people (young and old) ànd brands to understand challenges related to climate change and the environment, reflect on their behavior, and engage in action for a sustainable future.
Our founder, An-Katrien, just graduated from the Sustainability Management Program at Vlerick Business School. Here, she learned how to integrate sustainable opportunities and how they will drive organizational engagement, innovation and change, and bring purpose.
“We do not inherit the earth from our ancestors; we borrow it from our children.”
- Chief Seattle
When investing in partnerships with new clients, sustainability and innovation is a norm for M and A. We have a critical vision on our collaborations: stake- and shareholders are of great importance! We know that every step counts and we help our brands in their sustainable growth and communication.
Do we need a certificate to show we are doing everything we can? Not really, but we want to be challenged and we want to learn from the process. How can we consult when we haven’t been through the process ourselves?
MARNIX and ALLY is on track to become a B-corps certified company. This certification is a designation that we are meeting high standards of verified performance, accountability, and transparency. Our goal is to promote social and environmental change through our positive business practices. To create more sustainability for our environment and build stronger communities!
We try to actively take part in conscious and sustainable actions like donating to charities, organizing clean-up days, recycling, value work-life balance, … But we know we too, still have a long way to go.
Our biggest goal is to spread our sustainable vision as much as possible and pass the torch. All aspects of sustainability are paramount: people, planet, profit, partnership, peace, prosperity.