NEW CLIENT — Montana, making room for personality

It is no secret that we, at MARNIX and ALLY, are fond of sustainable design and find joy in exciting colour combinations. Enter Montana Furniture — the family-owned business that has provided generations with personalized storage solutions since 1982. The Danish high-end furniture company was established by Peter J. Lassen, who also created the modular Montana System. Today, the company is run by Peter’s son Joakim Lassen, who is the fifth generation of his family to work with furniture and the great-grandson of manufacturer Fritz Hansen.

Montana Furniture is based on Peter J. Lassen’s philosophy that every one of us has a need for freedom and a natural desire to create our own personal spaces. Montana offers you endless possibilities and freedom to create the look that’s just right for you and your home. Its functional and flexible system is featured in a range of 42 poetic and complex colours that have been developed in close collaboration with the award-winning Danish designer and colour expert Margrethe Odgaard.

All Montana modules are designed, developed and made in Denmark. The company works hard to uphold the highest standards of processing, painting and assembling – making sure that your Montana furniture will last a lifetime. Since 2007, Montana has exclusively used water-based lacquer colours, which do not contain any solvents harmful to you or the environment. The Montana shelving modules carry the Danish Indoor Climate Label, and the company was one of the first furniture brands in Europe to hold the official European certification EU Ecolabel. The label applies to the entire Montana System – and includes all furniture made from MDF. It enhances the sustainability of Montana's products, ensures transparency and provides consumers and retailers with a recognisable marker when choosing products.

MARNIX and ALLY is happy to oversee PR & influencers for Montana in Belgium.

Questions? Intrigued already?