On a fine summer eve in August, we celebrated the launch of SEALED by binôche — a brand new eyewear label by the makers of binôche.

SEALED by binôche is a sustainable and timeless optical eyewear brand by the makers of binôche. For over 20 years, the team behind binôche has been producing artistic optical solutions, and their shared passion for quality eyewear had them wondering about uncharted territories. They decided to take the leap and combine their collective experience and knowledge to create a brand new eyewear brand: SEALED by binôche.

With exquisite craftsmanship and refined technology, this high-end optical eyewear label aims to change the world. To start off right, they organized a launch event at Outfort in Hoboken. Here, opticians, press and influentials found themselves surrounded by nature, and able to discover the brand, meet the team and try on the frames from the very first collection.

PR and press & influencer outreach by MARNIX and ALLY.

Photography by SEALED by binôche and Laurence Vander Elstraeten.

@sealed_eyewear#sealedeyewear — PR contact :ineke@marnixandally.com