As the world hit the brakes and made everyone slow down, we geared up! Self-care brand Love Beauty and Planet asked us to create an inspiring campaign, focusing on their most important message: activate people to carry out #smallactsoflove.

Due to Corona, we had to stay at home in order to stay safe. A wake-up call from our planet? Absolutely. Time to do things differently, if you ask us.

It’s Love Beauty and Planet’s mission to leave the world a more beautiful place than we found it. By committing to a couple of Small Acts of Love - little actions with a significant impact on the environment - everyone can make a difference. Whether it’s about cutting plastic out of your life or upcycling a forgotten treasure, every act counts.

Therefore we’ve put together our creative minds at M and A and came up with the idea to create a Small Acts of Love face filter. (Because aren’t we all spending that much more time online?!) Instagram users download the face filter, which uses their front-facing camera and generates a roulette of Small Acts of Love above their heads. When the cycle stops, their Small Act of Love assignment for the day is revealed! A fun, uncomplicated way to find a Small Act of Love for your day? For sure.

We teamed up with design studio Kaart Blanche who visualized the face filter. Perfect job, great collab!

So what’s your Small Act of Love for the day?
Spin it, do it and above all, love it.

1. Go to @lovebeautyandplanet_be
2. Spot the symbol ‘our face filter’ in the highlights and click on it
3. Download the effect and it appears immediately in your own stories
4. Do the Small Act of Love and show it to us!
5. Don’t forget to mention @lovebeautyandplanet_be and #smallactsoflove
6. Challenge your community to do the same!