5 POINTERS WE TAKE AWAY FROM THE FW20 PRESS DATES

This year, go big or go home turned into #stayathome. The corona crisis has changed our perspective, and while the digital e-pero was fun for a while, we at MARNIX and ALLY care about real eye-contact.

Twice a year, members of the press, stylists and influencers are invited to our headquarters to discover our client’s novelties during the Antwerp Press Days. Under normal circumstances, the FW20 press days would have taken place in April 2020. Due to the unforeseen impact of the corona virus, however, sticking with our standard press days-concept would have been undesirable and irresponsible, so we dusted off a previous concept: the press dates.

We invited members of the press and stylists for a safe one-on-one appointment to chat about what was new and happening with our array of clients and their seasonless and/or FW20 collection. While doing so, we also learned a couple of things that are interesting to take away for the next edition:

1 — Turns out we weren’t the only ones craving personal contact. Our guests were very excited about meeting us offline and enjoyed being able to actually see our novelties and chit chat about the simple things. In a safe and sound environment of course.

2 — A conversation that’s being held face to face will always lead to more input as it offers the opportunity to really connect and bounce ideas off of the other party.

3 — Our clients managed to keep their head above the water during this crisis and we couldn’t be prouder. The collections are as strong as ever, if not better thanks to the added value of the lessons learned, and their altered yet creative approach.

4 — Collaborating is key! We reached out to illustrator Inge Rylant to design the theme for our dates, as well as the visual representation, and we’ve loved the output she came up with. To be continued, for sure. Note: she’s also the designer that created our triangle logo almost 8 years ago!

5 — To conclude, at MARNIX and ALLY, the personal connection will remain paramount and we will definitely continue this parcours in the future.

Hope to see you (in real life) soon/too.

Team MARNIX and ALLY